a:visited

The idea of “strategic delay” is interesting (and maybe comforting).

“The only way some people know you is through your writing.”

“Your reader does not have much time. If you want to hold the attention of busy people, your writing must cut through to the heart of the matter.”

“Good writing speeds things up.”

These 3 excerpts are from my 1981 copy of “Writing that Works” by Kenneth Roman and Joel Raphaelson. I’ve just read it. It’s probably even more relevant now than in 1981.

If you write, read this: “40 One-Sentence Writing Tips”. The ones I most liked: “11. ‘Wow, that had great grammar,’ said nobody ever.” and “39. The secret to writing is a paradox: Confine your ideas to a box in which anything is possible.”

I’ve read “Demand-side sales 101” by Bob Moesta. His perspective on sales may be very interesting for a lot of product and service designers. The idea of reducing customer anxiety goes well with the “curate essential features” approach we do on our products at Lefty Ventures.

It remembered me the “Getting Real” approach, which is the first Basecamp’s book. It’s probably easier to get real with simpler and smaller products, with curated features and bootstrapped business models.